Because you can ENGAGE with your local customers before they ever set foot inside your business. The world is a-changin' and all businesses need to adapt. You can create trust, authority, and above all a connection with your local customers, with a steady online conversation in a place where they are going to be anyway! Your business needs LOCAL customers.
They need to know where you are, what you do, and when they can come and spend their money with you. Local customers are the lifeblood of local businesses, they are the people who will come back week after week, the people you will know by name, and the people who will help you to grow.
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