The most common mistake companies make when pitching or tendering for a contract is to 'assume' that their reputation will be enough to seal the deal. This can and does lead to complacency. If you are not prepared to invest in your tender, bow out gracefully and avoid damaging your reputation.
When was the last time you submitted a tender that was not a last minute rush? Unfortunately all too often companies fail to effectively plan for the production and delivery of their tender response - leaving insufficient time to compile a winning response.
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