SQA's new branding is securing their position in Scotland. The brand line It Can Be Done encapsulates SQA's positive and inclusive way of working, helping support Scotland's new qualifications and appealing to business and industry. Traditional and digital advertising is supported by print and online to reinforce the importance of training to Scotland's future.

The new brand is opening up new markets, projecting SQA's expertise out to the rest of the UK to bring SQA's qualifications and services to new audiences.