Since the agency's inception back in 1985 S& has developed a culture devoted to the building, developing and sustaining of brands, large and small. IPA agencies are proven leaders in their fields of expertise and are responsible for over 85% of all UK advertising spend. ISBA, the voice of British advertisers, recommends IPA agencies and a significant proportion of the COI's agencies are also in IPA membership. IPA agencies must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers in order to be elected into membership.
IPA agencies are committed to the development of outstanding staff talent through examined qualifications, craft skills training courses and the Continuous Professional Development standard. To become a member of the IPA, agencies must demonstrate financial stability and be clear of any insolvencies or other voluntary financial arrangements.
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