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Advertising Agencies in the UK
Elite Advertising Consultants
Bristol, South West England, South West England, BS1 6BN
Our team combines experience, enthusiasm and talent, with dedication and service to help you maximise the effectiveness of your business. The above all sounds great because advertising is about
Creative Spark
Manchester, Greater Manchester, North West England, M1 1EA
We work together from our three UK offices to create high quality work. We use our unique 'work / play' approach to produce work that our clients love. If you're interested in working with us you can
Branding Boutique
These people left Branding Boutique with a big smile on their faces, proudly carrying their shiny, new brands under their arms. And then they said nice things about us. Which we appreciate. More
S.O.Creative
Newton Mearns, East Renfrewshire, Scotland, G77 6TJ
SQA's new branding is securing their position in Scotland. The brand line It Can Be Done encapsulates SQA's positive and inclusive way of working, helping support Scotland's new qualifications and
1st For Creative
Malpas, Cheshire, North West England, SY14 8HR
Award-winning scriptwriting, casting, production and mastering of effective radio commercials and jingles. We are also proud advocates of selling radio creative first! For outstanding graphic, audio
Build Ltd Outdoor Advertising
Islington, North London, London, N1 8BZ
Unique in that we are both media owner and in-house sales, specialising in legal 'flyposting' but also offering premium, large format advertising sites. Build has spent the last decade working closely
F6
Surbiton, South West London, London, KT6 4QU
Understanding where you want to take your business guides us in devising intelligent strategy. Our expertise ranges from Above-The-Line to Below-The-Line across print, digital, video and animation.
Chris Wall Creative
Crawley, West Sussex, South East England, RH10 3AG
Chris Wall Creative is an independent, full service, integrated marketing agency offering a complete range of services from strategic brand definition and research to creation of an app. Our focus is
Vivado
Chelmsford, Essex, East England, CM1 3GU
If you are looking for a marketing communications agency that can bring fresh ideas to your business, you're on the right page. Vivado develops creative ideas for brochures, websites, corporate
Creative Heads
Canterbury, Kent, South East England, CT1 2QD
A powerful brand is one of the most valuable assets your business can possess. Creative Heads promotes the world's highest level gathering of industry and government leaders. Work includes the
Key Principles
West Bridgford, Nottinghamshire, East Midlands, NG2 6EW
Key Principles is a specialist marketing consultancy that focuses on unlocking leads and sales. We have found that online advertising and, in particular, Google Adwords can help businesses of all
Rtfacts
Hemel Hempstead, Hertfordshire, East England, HP1 3AH
We hope it says what it does on the tin, but if there is any doubt, rtfacts design for print and web, always deliver on time, on budget and to your web or print brief. Blue Chip to Chip Shop sort of
Graffo Advertising
Luton, Bedfordshire, East England, LU3 1RE
We are often intrigued the way things are organised and connected with each other around us. We appreciate and take our inspiration from our surroundings and the universe as whole. One thing, which we
Frankman Design
Torquay, Devon, South West England, TQ2 5EG
Frankman Design is a digital design studio located in Torquay, Devon. Working with a wide range of companies, we have helped to build, establish and grow many brands through creative design,
Mineral
Brighton, East Sussex, South East England, BN1 4GH
Chris Jewell began as a magazine designer on trade and consumer titles before moving into advertising where he worked on numerous brand campaigns including Hewlett Packard, Sony Music and Royal Sun
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?