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Advertising Agencies in the UK
Rubbaglove
Shoreditch, East London, London, E1 6NF
Guy manages clients and our strategy. He has a particular talent for technology and realising brand potential for online marketing and customer management - something he's achieved for powerful
JayPro - Advertising & Marketing Agency
Bognor Regis, West Sussex, South East England, PO21 2XS
Roger Tupper is Jaypro's owner and senior marketing consultant. He has worked in sales and marketing for over 30 years, and is keenly aware of the importance of marketing when it comes to creating a
Daws & Associates
Wokingham, Berkshire, South East England, RG40 1BJ
In a time of constant change, it's important to adapt and be different to gain a substantial competitive edge. Existing clients consider our agency to be different as we approach their business with
The Bridge
Our ad for the Scottish Book Trust got Scots to pick up a book for Scottish Book Week. And it also got our creatives to pick up an award for Best Low Budget TV Ad at this year's Scottish Creative
All Advertising
Wennington, East London, London, RM13 7UD
All Advertising established in 2009 with some of the finest minds in the advertising industry, its founder Robert Noon, has come from WFCA Plc, where his role as head of digital services saw him work
Communique Advertising
Beverley, East Riding of Yorkshire, Yorkshire and the Humber, HU17 8EU
For this reason our approach to client relationships follows a simple structure. Firstly, we aim to fully understand your business, industry and markets. By working closely with you, in a full and
Thisworks Advertising & Marketing
Warrington, Cheshire, North West England, WA4 6SF
We have a proven track record in creating websites that not only look good but also rank highly on Google and all the major search engines. We always work with our clients one-on-one, and we take a
The Mission Advertising
Belfast, County Antrim, Northern Ireland, BT12 5GH
The most common mistake companies make when pitching or tendering for a contract is to 'assume' that their reputation will be enough to seal the deal. This can and does lead to complacency. If you are
Signature Creative Solutions
Ware, Hertfordshire, East England, SG12 0AA
Signature Creative is a national advertising and marketing agency based in Hertfordshire. Operating from our head office in Ware, we offer the widest range of services all under one roof. If you're
Poster Plus
Ayr, South Ayrshire, Scotland, KA7 2HD
Posterplus are a UK wide outdoor advertising media company using inflatable billboards, digital advertising and projected screens to enable critical marketing messages to be placed closer to people
7points Design
Acton, West London, London, W3 6AX
7points West London based company was founded in 2001 in response to the demand for comprehensive interactive and visual services. We specialize in creating high-end projects for the Internet, printed
Sears Marketing Communication
Mill Hill, North West London, London, NW7 3BH
Started in the year 2000, as a corporate training organisation, lending critical expertise on sales and marketing, our Company grew both in size and volume and gradually emerged as a significant
GDA Creative Marketing
Barnsley, South Yorkshire, Yorkshire and the Humber, S70 6NA
If you are a graduate looking to get a foothold in the creative industry, then this Trainee Account Executive position could be just the thing for you. GDA have been named a top 10 agency for client
LCD Digital Displays
Streatham, South West London, London, SW16 5BN
If you are considering a digital display of some form or another then you have come to the right place. We full well appreciate that choosing the right solution can be quite daunting so we offer a
Chalk & Ward Advertising
Exeter, Devon, South West England, EX1 1QD
We're proud of our client base too. Many of the biggest names in the region and further afield look to us to guide them on their branding and communication strategy. They trust that we will look after
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?