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Advertising Agencies in the UK
Juice
Bournemouth, Dorset, South West England, BH1 3DH
Juice offer advertising, design and websites in the Bournemouth area. Operating from our office near the sea in Bournemouth, we are sure to provide you with the highest quality websites and designs.
Magpie Media
Knutsford, Cheshire, North West England, WA16 7SG
A media independent providing a professional planning & buying service across most media, specialising in direct response and also including local advertisers. We believe in responsible use of our
Guerilla Communications
Newcastle upon Tyne, Tyne and Wear, North East England, NE1 4NF
We opened our big black door for the first time back in 2002. Since then our aim has been simple - to work harder and smarter to provide the right ideas in the right places to achieve our clients'
Adsynergy Marketing Communications
Kenilworth, Warwickshire, West Midlands, CV8 1LU
We'd like to let you in on a little secret that has made our clients incredibly successful. Unlike 'digital' agencies, we believe that digital is not the be-all and end-all, but an incredible tool
Scott Dawson Advertising
Burnley, Lancashire, North West England, BB11 5BW
Scott Dawson has more than 30 years' experience in marketing. All of the services we offer are in-house, so our highly skilled marketing professionals make it their number one priority to deliver the
Technology For Marketing & Advertising
London Bridge, South East London, London, SE1 9UY
We help organisations make connections, communicate their proposition and do business effectively. We help professional people in more than 30 countries around the world succeed by enabling them to
Creative Graphics
Todmorden, West Yorkshire, Yorkshire and the Humber, OL14 7AW
Revealing the hidden world of Linear Heat Detection with CGI Thermocable Flexible Elements are a well-established global company manufacturing Linear Heat Detection products. Thermocable commissioned
Adgroup
Harrogate, North Yorkshire, Yorkshire and the Humber, HG1 5LT
AdGroup was founded in 1986 by Andrew Walker, who started Adbus Ltd. Via organic growth & the purchase of Decker Media in 2004, this grew to become the second largest bus advertising company in the
Blimey Design
Cambridge, Cambridgeshire, East England, CB22 3AE
Blimey Design is a Cambridge-based design and marketing agency that specialises in graphic design, branding, marketing and web design. We create dynamic brand identities including brochures, logos,
Red Alien
Cambridge, Cambridgeshire, East England, CB25 9PB
Red Alien are a professional search engine optimisation (SEO) agency in Cambridge UK. We provide a mix of SEO consultancy, website auditing and campaign management. As an established professional
Onvert
Biggleswade, Bedfordshire, East England, SG18 8AL
QR codes are really useful - they allow users to get to information on a website without typing. They are also a tiny bit boring. Augmented Reality is really exciting and allows users to interact with
RD3 Creative
Ipswich, Suffolk, East England, IP1 4LU
RD3 Creative is a graphic design company based in Suffolk offering a full range of creative services. We specialise in design for print, website design and build using the latest CMS and SEO
See Think Do
Tunbridge Wells, Kent, South East England, TN1 1UL
Welcome to See Think Do - a creative digital design studio established in 2010 by Jason Hunt. With over 15 years industry experience and a multidisciplinary skill-set, I bring a wide range of
Creative Design
Peterborough, Cambridgeshire, East England, PE4 5DX
Affordable design from a environmentally minded designer. For all your design needs from logo and identity designs, stationery, leaflets, facebook, twitter, websites and much more in the Peterborough,
Blueye Media
Sandbach, Cheshire, North West England, CW11 3AE
Hello, we're Blueye Media, a full service communications company offering inspirational web design and build, integrated marketing campaigns, stunning creative advertising and bespoke branding
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?